How do you put your dealership in front of the right customer knowing that:
- The average consumer is exposed to over 2,500 advertisements per day.
- Consumers are hiding from advertising with DVRs, Do-Not-Call Lists, SPAM filters, and more…
- Ad reps continue to push the next shiny object while claiming, “This is the one.”
The Answer -
Attract ideal customers by matching the media with the market and carefully craft messages that speak directly to the target need while positioning your dealership to stand out.
Discover the under-exploited opportunities and marketing trends working in your area with a FREE Market Discovery Analysis. Spend less and sell more with more effective and efficient advertising. Request a Demo today.
The average consumer has a list of all of your competitors at their fingertips. They can Google “autodealer” from their home computer and get a list of ten dealers in your area. They can shop on the spot from their smart phone or other mobile device.
It is easier than ever for car buyers to compare prices before you even get a chance to meet them. It does not matter how good your sales team is if car buyers do not even make it to the dealership. So running the same types of ads with the “Weekend Sale” is not effective as it once was.
Your sales people will dramatically improve their closing percentages when your marketing attracts the ready, willing, and able buyer that is pre-determined and pre-conditioned to buy from you!
This process starts long before a person sets foot onto your dealership.
Multiple contacts, multimedia, and a trust building approach will attract the buyer instead of the shopper.
All of this seems like a complicated process and it can be if you are guessing. However, if you take the right approach, this process can be smooth and effective.