After a sporadic few years, the return on Fox of 24: Legacy, a spin-off series of 24 featuring new characters premiered in 2017 after Super Bowl LI.
In case you were never a fan, the show is unique because each season was 24 episodes; each episode represented one hour in one day. In other words, one full season was equal to one day in the life of counter-terrorism expert Jack Bauer (Kiefer Sutherland).
Three ideas to swipe from 24: Legacy and use for your dealership:
#1 – Anticipation
One big reason for the show’s success was how it hooked the audience. Every episode ends leaving viewers eager to know what happens next. Every episode ended with a terrorist who had his hand on a button to release a nuke or someone important getting shot and the doctor pronouncing that person…
Find out next week.
Then the famous ticking clock.
Marketing takeaway – Create anticipation. In your February newsletter, mention something coming in your March newsletter.
#2 – Ticking clock
Ask any 24 fan to whistle the end-of-show ticking clock sound, and they will likely be able to do it. This is how every show ends so that you never forget — the day (season) is winding down.
Marketing takeaway – For special offers, use a ticking clock/countdown timer that counts down to its expiration. A big reason we partnered with this texting program to use for clients is because the mobile coupons have a countdown timer. Text profitpros to 31996 to see how it works.
#3 – Unique
24 was one of the most unique shows in decades. Here is another unique part of the show: any character could die at any time — other than Jack Bauer. The best character on the show was Dennis Haysbert. He played the guy in the Allstate commercials who has a deep, smooth voice. He is the big guy who played Cerrano in Major League.
His character was so cool on the show. He was cool in front of the camera with his words and he knew what had to be done off-camera. He was in mid-conversation with his brother, staring out the window at a city when BLAM! His head was blown off.
My wife and I were shocked. Our favorite character, dead.
Marketing takeaway – Be unique with everything: your marketing, message, service, follow-up, communications, appearance, etc.
Your customers have a list of other dealerships at their fingertips. It is important to be different.
Ready to boost your profits, eliminate waste, and avoid the frustration of not being totally sure what is working now? The majority of our clients start with a consultation with Kenny Atcheson and you can too. Click on the image below to learn more.
