Independent Dealers
Similar to other dealers, you have advantages and challenges that come from your choice of the type of dealer you chose to be. On one hand, you aren’t beholden to a franchisor that issues rules for how you are allowed to promote your business; on the other hand, you don’t receive any help from franchisors with proven business models and resources.
Thankfully, you have access to the Independent Automobile Dealers Association and Twenty Groups that understand your specific needs. Kenny, founder of Dealer Profit Pros, has been hired to speak at the VIADA, TIADA, and other events because he has worked with many independent dealers. Kenny has had numerous articles published in 27 independent state automobile dealers association magazines. Check your state's magazine for some of his writings.
Services for Independent Dealers
Discovery & Diagnosis Strategy Consultation with Kenny Atcheson
Ready to boost your profits, eliminate waste, and avoid the frustration of not being totally sure what is working now? The majority of our clients start with a consultation with Kenny Atcheson and you can too.
Strategic Consulting Day at Your Dealership
A single or multiple day, intensive look into your business that will reveal possibilities to mine every hidden profit and overlooked opportunity available to you and your business. This day is custom developed for your business with both diagnostic and prescriptive strategies, tweaks, and ideas.
Customer Feedback & Online Review System
Build trust faster - speed up the sales process
Increase traffic to your website
Protect your dealership from negative customers even when you have to send payment reminders or repo
Google Adwords Pay-Per-Click Mastery
Extreme keyword and geographical targeting
Only pay for customers who may actually buy soon
Control your ad budget
Track and measure success
Facebook Pay-Per-Click Management
A master at Google PPC does not necessarily run a Facebook PPC campaign effectively. They are entirely different. Facebook ads are more similar to Google Display ads, but with better behavioral and niche targeting
Customer reaction to ads on Facebook is different than with Google Ads. Sometimes they must be nurtured along
Control your ad budget
Direct Mail Wizardry
Yes it still works - when used properly
Extreme targeting
Advertise in a vacuum
It's like sending a salesperson to knock on thousands of doors
Employee and Team Training - The "NEW" Customer Service and Sales Training
Every customer has a list of your competitors on their smartphone. Your team needs to understand this and know what to do about it
Salesmanship is different in this era where everyone is connected to the Internet with access to all of the data that they need
Years before Kenny helped businesses with their marketing, he trained employees and management trainees for large organizations
Customer Newsletters - Printed and Delivered Via Postal Service Direct to Your Customers
Earn more referrals
Collect more payments
Customers alert YOU of address changes
Protect your reputation from repo customers bashing you
Referral Results Training Program
How to turn customers into perpetual referral machines
How to get referrals from non-customers
How to create a “Referral Culture” with your customers and staff
Why traditional referral methods don’t work
Copywriting
Copywriting is "salesmanship in print." Sell more with better messaging
An author and sales writer crafts your message
Increase website conversions
Increase customer responses to communications
Local Online Marketing - Brand Protection - Local SEO
Marketing locally requires different strategies and skills than marketing nationally. We've done both. We know the difference
Google gives preference to the locally established and trusted brands IF the right actions are taken
There are thousands of directories that list your data online. Much of it is incorrect and can cost you website visitors and phone calls. We will make sure that your information is correct
Text Message Marketing
This has to be experienced
Text the word dpp to 31996 to see how you can send mobile coupons (automated) or collect leads using other offers
Offer a down payment voucher
Offer a service voucher
Marketing Director S/R
Marketing changes at a rapid pace. Every dealership should have a marketing director to navigate changing markets, distribution channels, technology, employee participation, and customer engagement. Keeping up with these changes is challenging, especially if a dealership has a manager of many things, wearing too many hats, doubling as the marketing director. A good marketing director may use more effective marketing at a lower investment, resulting in improving your profits over and above the amount that you pay to have a marketing director.
Get our one page guide, How to Choose a Marketing Director.