A customer newsletter will transform your dealership from a nameless, faceless, personality-less business into a group of human beings whom customers can relate to, trust, and refer others. Sure…you have face-to-face communications with customers at the point of sale, but after that, you don’t communicate with them unless you are asking them for money.
Send an email to Jean@DealerProfitPros.com with your website address so that we can match the color scheme and info of your dealership. We will send a sample newsletter with your information in it.
Your printed newsletter:
- Is a forum to change people from “customer” to “belonging to a community.”
- Is perceived as publication – NOT advertising.
- Builds trust as customers get to know you as a person – not a logo.
- Changes (and improves) customer perceptions of your business by humanizing your business.
- Keeps you top-of-mind because your customers hear from you regularly.
- Continues the relationship with your customer, leading to more referrals and repeat purchases.
- Has pass-along value as it gets shared in the break room at your customer’s jobs.
- Is a place to thank customers for referrals – encouraging more referrals.
- Is good for making announcements that get noticed due to high readership of a publication rather than an advertisement
- Can be a place to highlight an employee
- Is like advertising in a vacuum. The competition can’t see all the reasons for your success.
BHPH Newsletters
Collect more payments
Reduce negative online reviews
Fight off dealers with bigger budgets
Customers update their contact info
Independent Dealers
Build your brand in a vacuum
Compete against larger-known brands
Solidify long-term customer relationships
Attract alliance partners
Drive business to other services such as maintenance
Franchise Dealers
Build a strong brand locally rather than the franchisor
Drive purchasers to maintenance
Drive maintenance customers to purchase
Attract alliance partners