Professionally written copywriting can make a profound difference in the results of an advertisement or any message. Good copywriting gets attention and influences behavior.
Obviously a professional copywriter should be hired for:
- television ads
- websites
- direct mail
- online ads such as Google Pay-Per-Click and others
A copywriter should also be hired for email responses, phone scripts, and other follow-ups. Every communication with a customer and potential customer either moves someone to buy a vehicle from you or someone else. That doesn’t mean “hard selling” in every communication, but it does mean that it’s important to consider your words in all communications.
When you deploy well-written, thought out, skillfully crafted messaging throughout your sales process, it may multiply your profits – not just your sales. This is because you get more results out of individual communications rather than simply throwing more money at them.
Interestingly, your messages should not seem like they are professionally scripted communications. They should make the customer feel more at ease – like they are talking to a friend that they can trust.
Relying on the old, antiquated sales messages of the past could be costing you sales.
Car buyers have heard it before. They’ve seen the movies, television shows, cartoons, jokes, and memes that depict car dealers and sales people as being full of one-liners and rehearsed words.