Google Adwords or Pay-Per-Click (PPC) works exactly as it sounds. Pay for a click.
Another way to put it – don’t pay for advertising unless someone shows interest in your advertisement by clicking on it.
Television and radio ads that reach 20,000 people may include 19,950 who have no interest in your offer at that time. Yet you still pay to advertise to all 20,000. The same is true for many other types of media.
With PPC you eliminate waste and have ads only show to people who are interested in what you offer. You only pay when your ad gets clicked on. Your ad may show up in front of 1,000 people, but if only 10 people click on it, you pay for those 10 clicks.
If your targeting, copywriting, and offer are crafted for maximum effectiveness, you will reach highly-targeted potential customers.
Want to be at the top of the Google search results tomorrow?
Google PPC is the way to do it.
When other competitors spend a fortune on SEO you can bypass them and have your ad appear above their website.
The big Google PPC change you may not be aware of
Google has been fighting for years to make Google PPC ads get clicked on more than organic search results because that’s how Google makes their money. I don’t blame them. Were I a shareholder, I would like the idea.
As mobile usage increased, Google made big changes to grow the effectiveness of their PPC ads. They added a fourth PPC ad to the top of the page and allowed for more information on each ad. This makes a difference in desktop searches and a bigger difference in mobile search results. The screen is smaller, so this change has pushed organic results further down, requiring a potential customer to scroll their screen three times before they see ANY organic listings AFTER seeing dealer Google PPC ads.
When you work with Dealer Profit Pros, your campaign will be carefully and strategically crafted with the purpose of spending only an advertising dollar when you can earn at least a dollar in return.
Contact us and find out how DPP founder, Kenny Atcheson has developed a specific Google PPC strategy for car dealers. Kenny has managed tens of thousands of dollars per month in dealer advertisements using Google Pay-Per-Click.