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Marketing versus Advertising

Many dealers hear the term marketing and assume websites. If I were to say, “Yeah, we do marketing for dealers,” they would say, “Ooh, you build

How to Track Advertising Success

How do you track your company’s marketing, advertising, and sales? Do you have a system or a way of tracking how your company connects and deals

Dealer Digital Marketing versus Print Advertising

The peoples of Ancient Greece, Rome and Egypt all used papyrus for hand-bills to communicate important declarations, meetings, and messages to the

Howard Leavitt interview: AutoRaptor CRM

Kenny Atcheson: Hello Kenny Atcheson here from Dealer Profit Pros. In today's interview we will dissect one of the most important topics, in my

Chuck Bonanno interview – Twenty Groups – Leedom

Kenny Atcheson: Hello everyone this is Kenny Atcheson with Creative Profit Pros of CreativeProfitPros.com. We have a special interview today. The

Automotive SEO Has Changed Part 2

...continued from Dealer SEO Part 1 Online reviews previously played an indirect role in SEO because better online reviews could lead to: More

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