This is big. Google says, “More Mobile Friendly Search Results.”
This article that you are reading by Dealer Profit Pros, the Marketing for Dealers Company, is short because you can hear directly from Google at the bottom of this post.
Here are a few things to help you understand the importance of this:
- ~80% of search online is done on Google.
- Google does not care about my challenges or your challenges regarding getting and using websites. Google cares about the consumer (your customer). When Google makes a change, it is typically because your customers want it.
- Your website developer should already have mobile-friendly websites ready to go. If you hear, “We are working on it,” instead of, “It’s ready when you are,” your website rankings may drop considerably.
- Your website should already be mobile-friendly for your customers’ ease-of-use in finding you via a mobile device. If your site is not mobile friendly — get started!
You don’t have to say, “How high?” every time Google says, “Jump!” But consider other evidence: If something is better for the consumer, Google is usually in favor of it. And, if it is better for Google at the same time — it is nearly set in stone. Google’s Android operating system earns 52% of the market.
Your consumer wants mobile-friendly. Google owns a major piece of the mobile market. What do you think is going to happen? Don’t be left in the dust like Wile E. Coyote after the Roadrunner scooted off with the goods.
Read Google’s full article below:
Finding more mobile-friendly search results