On July 1, 1941 at 2:29 p.m., the first television commercial aired for 10 seconds at a cost of $9.
Companies paid over $5.5 million for a 30-second spot during Super Bowl LV
A lot has changed since July 1, 1941. What has not changed? Video is powerful.
As of February 2020, 43 YouTube videos have exceeded two billion views.
Some advertisers have cut back on television ads because of other available delivery systems, but not because video stopped working. Less expensive and more targeted distribution has allowed additional genres and the “average person” to “be seen.”
If a picture is worth a thousand words, what is a video worth?
Good news for your company–you don’t have to spend $5.5 million on a Super Bowl ad to reach 100 million viewers. In fact, PragerU has earned 3.1 billion views of their videos in just a few years.
I interviewed Dennis Prager, founder of Prager University. In my interview, Dennis said when they made this one change they increased their viewership by 100 times.
Find out what it is in this interview with Dennis.